Smarter Product Sampling with QR Codes

The team at Openscreen recently had the opportunity to help power a business that’s nothing short of a revolution in product sampling and customer engagement.  Imagine a frictionless, contactless, retail experience where brands can provide a low-cost product trial experience, while gleaning invaluable first-party data from prospective customers.

Enter Dori, a Toronto-based company that is reinventing the contactless customer experience with Openscreen’s QR Code based product sampling solution.

More than Just a Vending Machine

We’ve all seen the traditional vending machine.  Rows upon rows of consumer products, from cans of coca-cola to high priced electronics.  Pick your product, enter your credit card, and carry on.   The Dori sampling experience is entirely different.  Although they do offer vending options, their sampling offering is unique and timely in today’s data-driven economy, which is placing more emphasis on contactless user experiences.

Simple Workflow, Powerful Results

At its core, the Dori experience is brilliantly simple. First, brands like Goodfood provide samples of their products in high traffic kiosk locations like this one in Toronto’s famous Distillery District.

Next, people who are interested in a free product sample simply scan a QR Code that is displayed on the outside of the physical kiosk to jumpstart their contactless experience.  And then, magic happens.

The customer is provided with a simple form, through which they provide some demographic information, and perhaps answer a question or two that would be helpful to the sampling brand.

Within seconds, the customer receives a secure, one-time QR Code voucher by SMS, which they can redeem for a sample of their choice from the machine. Using this modernized sampling approach, Goodfood gathered over 4,400 consenting contacts within 1 month at the Eaton Centre and Distillery District.

Dori = Data

Gone are the days where paid employees set up camp in a store or park and start tossing out samples to an anonymous hoard of people.  Return on investment in these campaigns is an impossible metric to measure, and often it’s difficult to control the disbursement of samples in these free-for-all environments.

With Dori’s QR Code based product sampling, there is a one-to-one ratio of sample to customer and both brand and consumer leave happy.  Customers get to sample a free product, and brands get invaluable first-party, consented data that can be used to better understand their market opportunities.

Openscreen and Dynamic Voucher QR Codes

Openscreen’s flexible API enables e-Commerce platforms like Dori to generate secure, dynamic QR Code vouchers directly from 3rd party sources.  In addition, Openscreen provides scan-to-form solutions that acquire and store first party contact data on behalf of the companies that use the company’s solutions. Given its extensive API and SDK library and ecosystem, Openscreen is uniquely positioned to enable your business to use QR Codes in a variety of frictionless e-Commerce use cases.  Talk to one of our experts today to learn how we can augment your business processes and platforms.

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