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Openscreen Engage for CPG & Retail

Challenge

Well Juices, Skinfix, and Maple & Lather all consumer product brands that prioritize direct engagement with their customers, sought to establish more immediate and meaningful connections with their customers during the pivotal moments of product interaction.

Openscreen Engage, enabled these organizations to:

  • Drag-and-drop to create an interactive marketing campaign, integrated to their CRM in minutes
  • Ask customers to provide valuable feedback while they’re interacting with the product
  • Collect thousands of new CRM customer profiles, in real time
  • Measure customer interaction with the campaign using location based QR Codes
  • Automatically send engaged customers a real time SMS with additional calls-to-action including digital coupons and online discount codes

Key Results

These organizations significantly expanded their CRM databases by actively engaging consumers during their product interactions. Additionally, they harnessed Openscreen Engage to generate fresh insights, enhance customer experiences, and boost revenue.