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Openscreen Inventory

The Dental Store

Challenge

Dental offices are an ideal place to sell professional-grade toothbrushes, but how could Procter & Gamble work with dentists to prescribe and sell these products in a frictionless way?

With Openscreen Commerce, P&G was able to

  • Create a frictionless scan-to-purchase solution that could be used in any dental office
  • Use unique and trackable QR Codes to measure individual dentist and practice results
  • Gather new insights into the demographics of their purchasing consumers
  • Increase the sale of their products using a new and innovative channel

Key Results

Procter & Gamble was able to grow their leadership position in the electric brush space using the Openscreen Commerce solution.

”Openscreen Commerce allows me to prescribe a product that drives better health outcomes without having the hassle of payment processing, inventory management and fulfilment”

– Dr. Jeff Glaizel, DDS