THE CHALLENGE
Dental offices are an ideal place to sell professional-grade toothbrushes, but how could Procter & Gamble work with dentists to prescribe and sell these products in a frictionless way?
With Openscreen Commerce, P&G was able to
- Create a frictionless scan-to-purchase solution that could be used in any dental office
- Use unique and trackable QR Codes to measure individual dentist and practice results
- Gather new insights into the demographics of their purchasing consumers
- Increase the sale of their products using a new and innovative channel
KEY RESULTS
Procter & Gamble was able to grow their leadership position in the electric brush space using the Openscreen Commerce solution.
”Openscreen Commerce allows me to prescribe a product that drives better health outcomes without having the hassle of payment processing, inventory management and fulfilment”
– Dr. Jeff Glaizel, DDS