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Openscreen Engage

The Gatineau Olympiques

Challenge

The Gatineau Olympiques embarked on a program where they could get to know their fans on a more direct basis. What they needed was a frictionless, yet compelling way to meet their loyal fans, while they were in their seats.

With Openscreen Engage, the Olympiques were able to:

  • Create a compelling scan-to-win customer engagement campaign
  • Capture consenting contacts in real time during brief promotional windows
  • Engage directly with fans by sending confirmation SMS messages
  • Populate their new CRM platform via Openscreen’s plug-in to Klaviyo

Key Results

In just 90 seconds of promotional time, the Olympiques were able to populate their CRM with over 750 opt-in customers on average per game. The resulting 20% fan engagement rate showed a true win-win for both the Olympiques and their loyal fan base.

”For the first time, we were able to connect and know who was actually sitting in our seats”

– Genevieve Lalonde