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Openscreen Engage

Maple and Lather

Challenge

Maple & Lather, an online retailer of luxe, clean and responsibly sourced soaps and candles, wanted to measure the performance and audience engagement of a series of advertisements

With Openscreen Engage, Maple & Lather was able to:

  • Create a discount and scan-to-win offer to integrate with their advertising campaign
  • Capture new leads and drive sales directly at the point of advertisement
  • Track the performance of 15 separate advertising locations in a metropolitan area
  • Build their prospect and customer base via integration to their CRM platform

Key Results

Maple & Lather was able to increase the size of their marketing database by 25% while isolating the most effective advertising locations for future campaigns.

“Maple & Lather was able to increase the size of their marketing database by 25% while isolating the most effective advertising locations for future campaigns.”

– Stephanie Watson, Founder